Case Studies
Building a Successful Brand System
See how guidelines, tools, and a little (okay a lot of) brand education helped increase brand awareness by 20% in one year. A logo is great, but it can’t do all the work. I turned an existing identity into a successful external and internal brand system built to work across everything from PowerPoints to social media (and taught the company why any of that matters).
Connecting Expertise Across Channels
While business pages typically see LinkedIn engagement rates between 1% and 3.5%, our maritime campaign averaged 8.7%. Quick math: that’s nearly 2.5× the upper end of that benchmark. We connected portfolio spotlights, industry expertise, podcasts, and audience-driven content into one cohesive campaign, resulting in new formats, stronger partnerships, and a 15% increase in audience engagement and followers.
Designing the Event Experience
Over five years, attendance grew 55% and the expo hall expanded by 50%, bringing new creative and logistical challenges with every event. I developed the event identity and wayfinding system to scale alongside that growth, creating a cohesive experience across a sprawling property while making sure attendees could actually find where they were going.
Designs
Digital Employee Handbook
Event Signage
Portfolio Book
Brand Guidelines
Illustrations & Infographics
Campaign Design