I look at the brand as a whole and not just how it looks, but what it says, how it shows up, and whether it all feels connected. I turn business goals into creative direction and build the standards and systems that keep the brand cohesive as it grows. Check out some of what I’ve created.

I love leading talented teams and giving people the space to do what they do best, but I’m never too far from the action. I’m equally happy setting the creative direction, solving a problem behind the scenes, moving furniture on set (it always looks better the first time), or jumping in wherever I’m needed to bring an idea to life. Check out some of what I’ve created.

I bring campaigns to life across channels, making sure every touchpoint feels connected while still working for its specific audience and platform. I translate the bigger idea into a cohesive creative system that can flex across social, digital, events, email, executive communications, and more. Check out some of what I’ve created.